manufacturing of goods in addition to wholesale business. He sells not only the goods manufactured by him on wholesale business, but also goods manufactured by other producers. . Retail Wholesaler This type of wholesaler carries on both wholesale and retail trade.
He purchases goods in bulk from manufacturers and sells them directly to consumers through his own retail outlets. Ex. Super Bazaar. .
Merchant Wholesaler. A merchant wholesaler neither manufactures goods nor sells them directly consumers. He is the ‘wholesaler proper’ or ‘pure wholesaler’. He buys goods in bulk Commerce - - .
. PM from manufacturers and sells them in small lots to retailers. Merchant wholesalers can be further classified into three categories on the basis of degree of specialisation. a) General merchandise wholesalers.
b) Single line wholesalers c) Speciality wholesalers a. General Merchandise Wholesalers : This type of wholesaler deals in a wide range of goods such as groceries, electrical equipment, medicines, cloth etc. The importance of this type of wholesaler has heightened due to increasing specialisation in trade. b.
Single Line Wholesalers: This type of wholesaler deals in only one line of goods and distributes different brands and variety of the particular line. For example, a wholesaler may deal in refrigerators produced by different manufacturer. c. Speciality Wholesalers: This wholesaler specialises in a single product.
For example, a wholesaler may deal only in Tata tea and nothing else. . Retail trade - Meaning Retail trade is a trade that deals with the distribution of goods in small quantities to the end consumers. The retails represent the final stage in the distribution where goods are transferred from the hands of manufacturers or wholesalers to the final consumers or users.
If the sales are made directly to the end consumers it will be considered as retailing. Retail trade performs different functions in the distribution of goods and services, purchasing of variety of products, arranging proper storages and selling the goods in small quantities and so on. Definition According to S. Evelyn Thomas “ the retailer is the last of the many links in the economic chain whereby the