his business in big commercial cities and expand his business to different areas. A retailer operates in a smallest village and also big cities and locates his business in particular place of area. Concludingly channels of distribution facilitate transfer of goods and services. It enables free flow of goods and services from the producer to consumers.
Key Terms Channel of distribution, Auctioneers, Mercantile agent, Warehouse keepers, Merchant middlemen Wholesalers, Retailers Retail trade Commerce - - . . PM Success story Dr. Arokiaswamy Velumani Landless farmer’s son to owner of ₹ crores business empire.
Velumani was so poor that he sought government subsidy to go through school and college. Today, he is the owner of the world’s largest thyroid testing company, that boasts of , outlets across India, Bangladesh, Nepal and the Middle East! He started his career as a shift chemist at Gemini Capsules, a small pharmaceutical company in Coimbatore, in and earned a measly sum of ₹ every month. The curtains came down on the company three years later and Velumani found himself without a job.
After years of servitude at BARC, Velumani resigned his job. He decided to channel his expertise in thyroid biochemistry to set up testing labs that detected thyroid disorders. With ₹ , , from his provident fund, Velumani, at the age of , opened a shop in Byculla, South Mumbai. Thyrocare is worth ₹ , crores ( on may ) and has made its debut on Indian bourses.
Velumani owns a % stake in the company, which makes him worth ₹ , crore! But it doesn’t end there for Velumani and his team. Thyrocare is also working towards developing a subsidiary to focus on cancer screening through molecular imaging. Case Study A Rama industry was established to manufacturer fashion shoes.
Since they were new in the market , they decided to sell their product through wholesalers. They appointed one wholesaler in each district and promised them verbally that they will remain the exclusive wholesalers in the area. After three years during one of the review meetings the sales manager informed that if company sells