📖 generic · CBSE Class 11 English medium · HOME SCIENCE · Page 10

6.2 What is Media?

Chapter 6: Media and Communication Technology · HOME SCIENCE

. What is Media? If you listen to the radio or watch television, perhaps you are aware that what you hear or see influences you in one way or the other. That is media influence.

Let us see how the media influences us. Identify the most common element in the following: Advertisements and programmes we see on television, films on TV or theatre, the news we read in the newspapers, the speech of a politician, instructions imparted by the teacher in the classroom, or a complaint that is registered when an appliance is not functioning well, or shopping through internet sitting at home. As a receiver of information write down the type and quality of information you tend to get from your school.

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