Fashion The term ‘fashion’ is identified with a style which has contemporary appeal for the masses. With children’s constant exposure to TV, even they become quite fashion conscious. Fashion may be inspired by important personalities, social or political leaders, film stars or even important national events. These can be reflected in apparel in terms of fabric types, colour and design of the material, shape or cut of the garment or simply the accessories (like scarves, bags, badges, belts, etc.) that go with it.
Certain fashions that highly exaggerate some features of dress or may affect only part of the society, or a specific area are very short lived. These are known as ‘fads’. Children and adolescents are quite likely to be taken up by fads.