📖 generic · CBSE Class 12th English Medium · BUISNESS STUDIES · Page 2definition

I ntroduction

Chapter 3: I ntroduction · BUISNESS STUDIES

I ntroduction The above case is an example of a successful organisation which is amongst the top companies in India. It has risen to the top because its quality management. Management required in all kinds organisations — those manufacturing handlooms, trading in consumer goods or providing hairstyling services and even in non-business organisations. Let us take another example.

Smita Rai -year old entrepreneur who grew up in a rural district called Namchi, South Sikkim. She was very good in art and craft particularly, Wax moulds. She loved to make candles, often she make into toys and small pieces of art with wax and used it as a gift for her friends and relatives. She was loved and appreciated for these.

Smita was never happy with the conditions of the women in her district as most were poor and jobless, so she planned to do something to solve their problems because she knew that imparting skills for livelihood is needed but she had no idea of how to implement her idea. In August , she met Abishek Lama, Branch Manager NEDFI, Namchi Branch, a financial corporation which support local people with skills development programs also channelize them into revenue generating activities. Smita got interested. “I love making candles, then, why not convert my hobby into a venture and involve these rural women also”, she thought.

This led to the establishment of Namchi Designer Candles with the help of NEDFI, some financial institutions support from different stakeholders in various dimensions. Since then, the women have never looked back, despite challenges. The women also faced a lot of harassment but they could overcome all those troubles. Namchi Designer Candles has per cent women as employees and they also produce varieties of candles.

During Diwali, they produce customized candles meant for the occasion. These Diwali themed candle has been a success in Sikkim as its demand increases on a yearly basis. Namchi Designer Candles has been receiving numerous awards such as North East Women Entrepreneur of the year - for Sikkim and Sreemanta Shankar Mission of Guwahati on 26th April at

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