5. Code of Conduct:

. Code of Conduct: Enlightened businessmen have recognised that business management is a social institution and it has social responsibilities to be fulfilled — towards customers, employees, and the public or community. Corporations have now social conscience and awareness. Consumer-oriented marketing concept is the reflection of a corporate code of conduct. Pressure of consumerism, trade unionism, public opinion, and legislation are definitely inducing the management to evolve a code of ethics. No longer ‘buyer beware’ is ruling the exchange relations in the market. At present ‘seller beware’ in place of ‘buyer beware’ influencing market practices.