Core values

Core values Tata has always been values-driven. These values continue to direct the growth and business of Tata companies. The five core Tata values underpinning the way we do business are: Integrity : We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test of public scrutiny. Excellence : We will be passionate about achieving the highest standards of quality, always promoting meritocracy. Unity : We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect. Responsibility : We will integrate environmental and social principles in our businesses, ensuring that what comes from the people goes back to the people many times over. Pioneering : We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions. Mission : To improve the quality of life of the communities we serve globally through long- term stakeholder value creation based on Leadership with Trust. Key Words Micro Environment Macro Environment Capitalistic Economy Socialistic Economy Mixed economy Core Values For Future learning ) Identify top five Indian companies and understand their vision , mission and core values. ) Examine how mobile phones are replacing the existing technologies- Radio, Music system, Camera etc.