. Benefits of Dematerialization July Unit - IV HUMAN RESOURCE MANAGEMENT FUNDAMENTALS OF HRM . Meaning and Definition of Human Resource . Characteristics of Human Resource .
Significance of Human Resource . Meaning and Definition of Human Resource Management . Nature and Features of Human Resource Management . Significance of Human Resource Management .
Functions of Human Resource Management August RECRUITMENT METHODS . Meaning and Definition of Recruitment . Recruitment Process . Sources of Recruitment .
Recent Trends in Recruitment August EMPLOYEE SELECTION PROCESS . Steps in Employee Selection Process . Factors influencing Selection Process . Importance of Selection .
Selection differs from Recruitment . Placement . Significance of Placement . Principles of Placement .
Principles of Placement August EMPLOYEE TRAINING METHOD . Purpose of Training or Need for Training . Steps in Designing a Training Programme . Training Method .
(i) On the Job Training . (ii) Off the Job Training . Differences Between on the Job Training and off the Job Training . Benefits of Training August Table of - - .
. PM IX Unit - V ELEMENTS OF MARKETING CONCEPT OF MARKET AND MARKETER . . Meaning and Definition of Market .
. Need for Market . . Classification of Markets .
. Meaning and Definition of Marketer . . What can be Marketed?
. . Role of a Marketer . .
Functions of Marketer September MARKETING AND MARKETING MIX . . Introduction . Evolution of Marketing .
. Marketing Concepts . . Definition of Marketing .
. Objectives of Marketing . . Importance of Marketing .
. Functions of Marketing . . Meaning and Definition of Marketing Mix .
. Elements of Marketing Mix . . Marketing Mix Matrix September RECENT TRENDS IN MARKETING .
Recent Trends in Marketing . E-Marketing . E-Tailing . Green Marketing .
Social Marketing . Rural Marketing . Services Marketing . Commodity Exchanges .
Niche Marketing . Viral Marketing . Ambush Marketing . Guerrilla Marketing .
Multi Level Marketing . Referral Marketing . Content Marketing September Unit - VI CONSUMER PROTECTION CONSUMERISM . Consumer .
Consumer Exploitation . Consumerism and