It’s Okay to Make Mistakes Th ink of a time in your life when you made a mistake. What happened? When the mistake happened, what did you do about it? What did you learn from your mistake?
12th Communicative English Book.indb Page Celebrations of Expressions DISPLAY ADVERTISEMENT Advertising is a type of communication, where people promote their products or persuade people to utilize their services. Features of an effective advertisement are as follows: Advertisement – an advert on radio or TV Logo – the symbol that identifies the product Commercial – symbol that identifies the product Jingle – a short song used by an advertising firm Target market – the people who will buy the product Brand name – the commercial name of a product How to create an advertisement? - A step–by–step–guide Create a brand name Mention what you want to sell Identify the target Write a catchy slogan Give a headline Think of a layout Create a logo Writing GUIDELINES FOR WRITING THE AD There should be at least one element in the ad that attracts the eye. The ad must be realistic – believable.
It should be persuasive. The aim of the ad is to make the readers buy the product. Write short sentences in simple language. Do not waste words.
Be precise. Use the present tense and the active voice. Punctuate correctly to make the message clear. Let’s work on the types of advertisements.
a. DISPLAY COMMERCIAL ADVERTISEMENTS This is a sort of a public announcement through a popular medium that targets a large number of people. It is visually attractive. includes art work.
has catchy slogans. has witty expressions. 12th Communicative English Book.indb Page . Imagine you are running an institution that coaches students appearing for various competitive exams (CAT, MAT, NEET, GMAT etc.).
Draft a display advertisement highlighting the attractive features of the courses you offer. . ‘Handloom Expo’ is being organised in your