MASS MEDIA AND COMMUNICATION
Chapter 7: MASS MEDIA AND COMMUNICATION · SOCIOLOGY-SOCIAL CHANGE AND DEVELOPMENT IN INDIA · EN medium
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B ox . AIR’s broadcasts did make a difference In the 1960s, when the high yielding varieties of food crops, as a part of the Green Revolution, were introduced for the first time in the country. It was All India Radio which undertook a major countryside campaign on these crops on a sustained day-to-day basis for over years from . For this purpose, special programmes on the high yielding varieties were formed in many stations of AIR all over the country. These programme units, manned by subject specialists, undertook field visits and recorded and broadcast first hand accounts of the farmers, who started growing the new varieties of paddy and wheat. Source: B. R.
📖 ncert books class 12 sociology social change and development in india chapter 7 · Page 7
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B ox . AIR’s broadcasts did make a difference In the 1960s, when the high yielding varieties of food crops, as a part of the Green Revolution, were introduced for the first time in the country. It was All India Radio which undertook a major countryside campaign on these crops on a sustained day-to-day basis for over years from . For this purpose, special programmes on the high yielding varieties were formed in many stations of AIR all over the country.
These programme units, manned by subject specialists, undertook field visits and recorded and broadcast first hand accounts of the farmers, who started growing the new varieties of paddy and wheat. Source: B. R. Kumar “AIR’s broadcasts did make a difference”.
The Hindu December 31st .
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