12.7.3 Role of WWF and CITES

World Wild Fund for Nature (WWF) is an international non-governmental charitable trust founded in , with headquarters at Gland, Vaud, Switzerland. It aims at wildness preservation and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund. The living planet report is being published every two years by WWF since .

The vision of WWF is to conserve nature and reduce the most pressing threats to the diversity of life on Earth by conserving the world’s most ecologically important regions, protect and restore species and their habitats, strengthen local communities’ ability to conserve the natural resources they depend upon and to ensure that the value of nature is reflected in decision made by individuals, communities, governments and businesses.