UNIT VII TRADE
Chapter 15: 11th Commerce · Part 2 · Commerce · EN medium
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According to American Marketing Association , “A channel of distribution is the structure of intra company organization units and extra company agents and deals wholesale and retail through which a commodity or product or service is marketed”. ii. Mail - Order Business or Phone Order Business The manufacturer collects orders from the consumers through post or mail or phone and delivers the products themselves. Some producers send the catalog of their products directly to the consumers and receive orders over post or phone. Then they distribute goods to the demanding consumers.
📖 Namma Kalvi 11th Commerce Textbook English Medium · Page 232
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According to American Marketing Association , “A channel of distribution is the structure of intra company organization units and extra company agents and deals wholesale and retail through which a commodity or product or service is marketed”. ii. Mail - Order Business or Phone Order Business The manufacturer collects orders from the consumers through post or mail or phone and delivers the products themselves. Some producers send the catalog of their products directly to the consumers and receive orders over post or phone.
Then they distribute goods to the demanding consumers.
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