speech: A speech must have a clear and realistic purpose. The purpose can be: to instruct, to persuade or to entertain. The content is often rather general and factual. When the speech is over, the audience should have added something more to their knowledge.
Instruct In an instructional speech, the aim is to teach the audience knowledge and skills. After the presentation, the listener should have learnt a skill. Persuade A persuasive speech should aim to stimulate people to do something. After the presentation, the listener should have been inspired or motivated to do something innovative and creative.
Entertain The aim of this type of speech is mostly to make the audience feel happy, but there may be hidden goals. For example, to reveal important truths or move ideas forward. A crucial element in this type is to add some humour. For most people it is very difficult to give a humorous presentation because the humour is not spontaneous.
Unit- - - - - Model Letters: Formal letters A formal/official letter is brief and formal in style but courteous in language. There is no room for affectation of any kind. We must avoid colloquialisms and slang. However, nowadays, the use of stiff impersonal style is discarded and a less formal and involved style is preferred.
An ‘open punctuation’ has become common nowadays, saving a lot of typing time. The following steps are to be borne in mind in writing: Formal letters: . Think before you write. .
Plan your letter. . Make the first draft (focus on the matter, brief, crisp style, suitable subscription, etc.) . Edit the draft.
. Present carefully–Use proper layout. Parts of a formal letter: Address of the sender preferably without name. Write the date below your address.
Address of the person you are writing to. Mention subject of letter: Salutation or greeting – The following convention of addressing is followed: When you address a person: Sir / Madam When you address more than one person: Sirs Body of the letter: Subscription or Complimentary close: If you have addressed a company by its name