I mportance of M anagement Having understood that management is a universal activity that is integral to any organisation we now examine some of the reasons that have made management so important: (i) Management helps in achieving group goals: Management is required not for itself but for achieving the goals of the organisation. The task of a manager is to give a common direction to the individual effort in achieving the overall goal of the organisation. (ii) Management increases effici ency: The aim of a manager is to reduce costs and increase productivity through better planning, organising, directing, staffing controlling activities of the organisation. (iii) Management creates a dynamic organisation: All organisations have to function in an environment which is constantly changing.
It is generally seen that individuals in an organisation resist change as it often means moving from a familiar, secure environment into a newer and more challenging one. Management helps people adapt to these changes so that organisation able maintain its competitive edge. (iv) Management helps in achieving personal objectives: A manager motivates and leads his team in such a manner that individual members are able to achieve personal goals while contributing overall organisational objective. Through motivation and leadership the management helps individuals develop team spirit, cooperation commitment to group success.
(v) Management helps in development of society: An orga- nisation has multiple objectives to serve the purpose of the different groups that constitute it. In the process of fulfilling all these, management helps in the development of the organisation and through that it helps in the development of society. It helps to provide good quality products and services, creates employment opportunities, adopts new techno-logy for the greater good of the people and leads the path towards growth and development.