T wenty - first C entury · Part 2

large corporate house. At what level does she work in the organisation? What are her basic functions? . State the basic features of management as a profession. . Why is management considered to be a multi-dimensional concept? . Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. State the quality of management that the company is lacking? What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track? . Coordination is the essence of management. Do you agree? Give reasons. . Ashita and Lakshita are employees working in Dazzling enterprises dealing in costume jewellery. The firm secured an urgent order for , bracelets that were to be delivered within days. They were assigned the responsibility of producing bracelets each at a cost of Rs per bracelet. Ashita was able to produce the required number within the stipulated time at the cost of Rs , whereas, Lakshita was able to produce only units at a cost of Rs per unit. State whether Ashita and Lakshita are efficient and effective. Give reasons to justify your answer. Long Answer Type: . Management is considered to be both an art and science. Explain. . Do you think management has the characteristics of a full- fledged profession? . “A successful enterprise has to achieve its goals effectively and efficiently.” Explain. . Management is a series of continuous interrelated functions. Comment. . A company wants to modify its existing product in the market due to decreasing sales. You can imagine any product about which you are familiar. What decisions/steps should each level of