15.12  Guerrilla Marketing

. Guerrilla Marketing The concept of Guerrilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla marketing represents an advertisement strategy to promote products/ services on streets or other public places with monkey like shopping malls, parks beach etc., Consumers/ customers are taken by surprise to make a big impression about the brand which in turn creates buzz about the brand on shirts it create a memorable experience in the mind of target audience which triggers good responses to sales. It is suited to small companies which cannot set apart big advertisement budget.