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Chapter Synopsis

Chapter 6: 6. Professional Association: · COMMERCE

Chapter Synopsis . Rights of Consumer . Duties of Consumer . Responsibilities of Consumer 12th Commerce Unit - - .

. AM The consumer is to be protected against any unfair practices of trade. It is mandatory for the consumers to know these rights. However, there are strong and clear laws in India to defend consumer rights.

The most important law is the Consumer Protection Act, . According to this law, everybody including individuals, a firm, a Hindu undivided family and a company, has the right towards the purchase of goods made by them. It is the significant that, as a consumer, everyone should know the basic rights as well as about the courts and procedures that follow with the infringement of one’s rights John F. Kennedy’s view on Consumer Rights The former president of U.S.A Mr.

John F. Kennedy defined the basic consumer rights as “The Right of Safety, the Right to be informed, the Right to choose and the Right to be heard.” The consumer is the king of the modern marketing, but in fact he is not. The various rights of consumers guaranteed under the Consumer Protection Act have been discussed here under. i) Right to Protection of Health and Right of Safety There may be few products that are more likely to cause physical danger to consumers’ health, lives and property.

They may contain potentially harmful substances which are dangerous from the consumer welfare point of view. The best examples of this kind are Food additives, colours, emulsifiers, preservatives. The health hazards which are likely to arise have to be eradicated or reduced altogether. In case of food items and drugs both life saving and life sustaining safety is to be guaranteed.

One thing that is encouraging to-day is that recent legislations have shifted the responsibility for the production of such unsafe items onto the shoulders of sellers rather than on buyers. ii) Right to be Informed Consumers should be given all the relevant facts about the product so that they can take intelligent decisions on purchasing the product. Advertising and labelling on the package

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