know pretty well that they do not get damaged during such period .Warranty service may not be extended to many parts/components of the product sold. Thus consumers may be charged exorbitant charges in the name of repair costs. . Unsuitability of Products The product quality, durability and suitability may come under the category of product fitness.
What is claimed by the product advertiser must correspond to the products sold. But in actual practice, it is not so. Items unsuitable for human consumption are sold in the market. Some items marked as “unbreakable’’ break while using them.
Battery having a label ‘leak proof ’’ is more likely to leak. In all these eventualities users/ consumers have to bear the consequences while producers/manufacturers escape utilising the loopholes in the legal system. . False Advertisements The main purpose of advertisement is to educate the consuming public and customers of various aspects of the products/ service.
In reality, advertisements convey very little information about the product. Many times it makes false representation about the quality, price, grade, composition, utility guaranteed, performance etc. Consumers who buy the products on the faith of claims made in advertisements are cheated. Thus consumerism has emerged and evolved out of outcome of sufferings and exploitation of consumers, whose sole aim is to secure protection from commercial terrorism and exploitative practices and thereby safeguarding their interest by establishing the rights and powers against producers and sellers.