(iv) Disadvantages of E-Marketing

(iv) Disadvantages of E-Marketing . High Cost for E- marketing which requires a strong online advertising campaign a for which company has to spend large amount. The cost of web site design, software, hardware, maintenance of business site, online distribution costs and invested time, all must be factored into the cost of providing service or product online. . It is not suitable for small size business and also deters customers from buying who lives on long distances. . While the number of customers are continuously growing, companies hardly update the information on website. . Many buyers are suspicious about the security of the internet. As a result, many visitors of business web sites, do not like to use their credit card to make a purchase. So there is a fear of their cards being misused by fraudulent practitioners. 12th Commerce Unit - - . . AM