Learning Objectives To enable the students to understand the Introduction to marketing Evolution of marketing Marketing concept Definition of marketing Objectives of marketing Importance of marketing to the society Importance of marketing to the individual firms Functions of marketing Meaning and definition of marketing mix Elements of marketing mix Marketing mix matrix the goods into the hands of the buyers for a price, but marketing is much wider than selling. The development of marketing is evolutionary rather than revolutionary. There is no single answer to the question of what is marketing? To understand, it may be explained in brief, as “Marketing is what a marketer does,” But this meaning lacks clarity in understanding the subject.
The evolution of