A ssignment I. Prepare Case-Study of a PR agency based on the following points: . Description of the situation in the client’s company . Formulate objectives to resolve the situation.
Unit VI - Communication and Extension . Study the plan of action to achieve the objectives. a. Target group orientation b.
Message selection c. Media selection d. Creativity and innovation e. Resource assessment f.
Man-power review . Understand implementation of the plan and the results thereafter. II. Present a case-study from a book/magazine or any other source.