out the target market for a designer’s clothing, such as children’s clothing stores, department stores or discount retailers. The final component of fashion merchandising is selling . A fashion merchandiser who works with a designer is responsible for selling fashion items to stores, which then sell to consumers. Again the merchandiser must have an idea about forecasting and market trends to give recommendations regarding production of the item.
Creativity is important because a merchandiser must offer suggestions on how to display the items within the store. When a fashion merchandiser works for a retail store, responsibilities include buying and presenting fashion items within the store. Merchandising takes place at several levels. In fashion industry there are three Levels of Merchandising Retail Organisation Merchandising — It is a specialised management function within the fashion industry.
It is the business that moves the fashion world from designers’ showroom to retail sales floor and into the hands of consumers. It is achieved by the internal planning that takes place within a retail organisation. It ensures that adequate amount of merchandise are on hand and sold at prices that the consumers are willing to pay to ensure a profitable operation. Buying Agency Merchandising provides services for goods buying consultancy.
Buying agency acts as procurement office for the buyers. Selling through buying agencies is profitable for exporters as it helps in significant cost and time saving. The responsibility of the buying agent is to identify vendors, negotiate costs, check in-process quality, and perform pre-shipment quality inspection. They keep a regular control over quality during production process.
Export House Merchandising — To understand this it is best to understand the role of a merchandiser in an export house. There are two types of merchandisers in an export house — the buyer merchandiser and the production merchandiser. The buyer merchandisers act as a link between the buyer and the manufacturer. They have the responsibility of ensuring that the product is developed as per the requirements of the buyer.
So they have the responsibility of sourcing, sampling and communication with the buyer. The production merchants on the