Price: Merchandiser must arrive at a price that is high enough to give the store profit and yet low enough to meet the competition and customers’ expectations. With Right Promotion: Right balance between investment and the appeal created for the customers ensures successful promotion. Fashion Retail Organisations — Overview of retailing Organisational Structure includes a clear understanding of the authority and responsibility for each job to be done. Organisational system differs with the difference in type of merchandise, size of retail firm and target customer.
Small Single-unit Store is a neighbourhood store. These are owner and family operated single stores. Department Stores consist of separate sections, known as departments, such as clothing, sporting goods, automotive supplies, health and beauty products and electronics equipment. Some department stores may also sell food products.
Department Store Fashion Retail Businesses Chain Store Small Single- unit Store Chain stores are retail outlets that share a brand and central management, and usually have standardised business methods and practices. Major Divisions Merchandising division : buying, merchandise planning and control, selling, fashion coordination. Sales and promotion division : advertising, visual merchandising, special events, publicity and public relations. Finance and control division : credit, account payable and inventory control.
Operational division : maintenance of facilities, stores and merchandise protection, personnel, customer service and receiving and marking of merchandise. Personnel and Branch Store Division : may function separately if the store operations are very large.