to reduce, manage, and even counteract the negative side-effects of stress. Managing stress is all about taking charge of your thoughts, your emotions, your schedule, your environment, and the way you deal with problems. The ultimate goal is a balanced life, with time for work, relationships, relaxation, and fun; plus the flexibility to hold up under pressure and meet challenges head on. In PR work, besides composing messages, transmitting through appropriate media, characteristics of the target audience have to be kept in mind.
Use of language will be depending on the target group. PR persons have to take care of their disposition and inter-personal skills. Use of Technology to Communicate Technology has revolutionised the scope of communication. It has opened doors to a variety of information, knowledge and news all over the world.
The more popular term is Information and Communication Technologies. Information and Communication Technologies (ICT) is an umbrella term that covers all technical means for processing and communicating information. While this technically encompasses pre- digital technologies, including paper-based writing, it is most often used to describe digital technologies including methods for communication, transmission techniques, communications equipment, media , as well as techniques for storing and processing information. The term has gained popularity partially due to the union of information technology (IT) and telecom technology.