Public/Mass Campaign Documentation of any public/mass campaign being implemented in own area, with reference to: (a) Purpose of campaign (b) Focal group (c) Modalities of implementation (d) Stakeholders involved (e) Media and methods used (f) Comment on the relevance of the campaign. Content of the Project Documentation of a public or mass campaign implemented in your own area. Purpose of the Project You have learnt about the use of media for various purposes. This project will enable you to gain firsthand experience in how campaigns are conducted.
Procedure The class is divided into four groups. Class should identify and select two public or mass campaigns that have been or are being conducted in their locality or region. For each campaign, one group should interview some members of the organising committee and the other group should interview some members of the focal or target group. Each group should prepare a file which contains the record of the event in detail.
Record should be kept of the interviews regarding the following details: Appendix - Projects i. Purpose of the Campaign ii. Focal or target group intended to be covered iii. Methods of implementation iv.
Media used v. Methods of communication vi. Duration of the campaign vii. Persons/organisations involved in planning and implementation (stakeholders) viii.
Actual coverage of focal and target group in terms of number or geographic areas/age groups ix. Amount and type of planning required x. Sources of funds xi. Responses to the campaign xii.
Evaluation done by the organisers Each group should present their observations in brief to the class. Teacher and students can discuss in classroom whether the purpose has been served and whether any aspect could have been dealt with differently.