India had launched the Swachh Bharat Mission on 2nd October . The mission was implemented as a nation wide campaign/ Janandolan which aimed at eliminating open defecation in rural areas during the period to through mass scale behaviour change, construction of household- owned and community-owned toilets and establishing mechanisms for monitoring toilet construction and usage. A ctivity List any two issues for which campaigns have been initiated. Briefly describe the methods and materials used for the campaign.
Were you part of that campaign? If yes, in what capacity? . Radio and Television are the most popular, cheapest and convenient mass media that can be used for development purposes.
The field of broadcast journalism has distinct advantage over print media, as it can be used to reach out to more people, particularly those with poor literacy levels. It also has an advantage over television as it is available at a comparatively lower cost. Radio is the most accessible mass medium. It is a mobile medium i.e.
it can move with the listener at work or rest. Radio programmes are presented in the form of news, interviews, discussions, documentaries, drama, quiz etc. News cover many different topics in a short time. Interesting facts and stories of current human interest are broadcast at regular intervals.
Public Service Announcement (PSA) is a brief – second message between programs, generally in the form of jingles. They provide information or suggestions for action. These are basically advertisement of some idea or a message for public good like ‘obey traffic rules’ or ‘say no to tobacco’ and more. These are generally found to be quite effective because of their catchy slogan(s) and repeated broadcasts.
The earlier limitation of radios (of not receiving feedback) is overcome with the newer interactive format and local radio stations and community radio which has been successfully used as a people’s medium. Owing to the popularity of radio as a medium of communication, Ministry of Information and Broadcasting has introduced a new concept of ‘local radio station’ called Community Radio (CR) where the local people have an important role