14.07.  Functions of Marketing

. . Functions of Marketing Some of the most important functions of marketing are as follows: The delivery of goods and services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing functions. Different scholars have described different functions of marketing as under: G.B. Giles described seven functions of marketing: i. Marketing research ii. Marketing planning iii. Product development iv. Advertisement and sales promotion v. Selling and distribution vi. After sale services vii. Public relations.