15.02  E-Marketing

. E-Marketing Electronic Marketing or E-Marketing is the process of marketing of products and services over internet and telecommunication networks. In simple terms, marketing strategies and techniques which are utilised to access target customers through online mode are 12th Commerce Unit - - . . AM referred to E-marketing. E-marketing includes use of internet for all the activities of advertising, promotion publicity, channel of distribution, marketing research to find out customers’ needs and wants. Electronic marketing is interchangeably used to mean online marketing, web marketing, internet marketing and digital marketing