(i) E-Marketing - Definition

(i) E-Marketing - Definition According to Judy Strauss, “E-marketing refers to application of broad range of information technology for creating more customer value through more effective segmentation, targeting, differentiation and positioning strategies, planning more efficiently and executing the conception, distribution, promotion and pricing of goods, services and ideas; and creating exchanges that satisfy individual consumer and organization's consumer objectives”. “E-Marketing is achieving marketing objectives through use of digital technologies like Internet, word wide web, email, wireless media, and management of digital customer data and electronic customer management systems (E-CRM)”