15.15  Content Marketing

. Content Marketing Content marketing is said to be the art of communicating with customers and prospects without selling. The Content Marketing institute calls it non-interruption marketing. Under this concept products/ services are presented impressively to target market which respond to the content delivered in the form of good sales response and greater loyalty. Key Words Electronic Marketing e-tailing Green Marketing Social Marketing Rural Marketing Services Marketing Content Marketing Niche market Guerrilla Marketing Referral Marketing For own thinking (Green Practices) . Encourage family members, friends and relatives to use "real" mugs, glasses, dishes and cutlery rather than disposables. . Practice sourcing and purchasing the least or not environmentally damaging goods (green procurements). . Look for and purchase green products such as staple-less staplers and pens that can be refilled repeatedly rather than sent to a landfill. . Save paper by avoid unnecessary printing, by printing on both sides of a sheet of paper whenever possible. . Do not leave your home or school lights on overnight Turn the lights off in rooms when they're not in use. Replace bulbs with compact fluorescent lamps (CFLs) or LED bulbs wherever possible. These use percent less energy. 12th Commerce Unit - - . . AM WAYS TO REDUCE WATER USAGE IN SCHOOL/HOME PREMISES Fixing dripping taps, plumbing leaks, and installing low-flow toilets and low-flow faucet aerators in washrooms. uses a sprinkling system converting to a drip system will dramatically reduce water usage Toyota's marketing of the Prius hybrid. Volkswagen/Mercedes-Benz’ marketing of its vehicles as "clean diesel" "Earth Friendly" vehicles.