17.01  Rights of Consumer

. Rights of Consumer The modern marketing concept recognises the fact that the consumer is the pivotal point around which the entire business moves. Satisfaction of consumers wants and needs is stated to be the prime and supreme objective of a business. But in reality consumer feels he is supplied with adulterated stuff at a price far above the cost price. In order to protect their own interest, consumers must educate themselves about their rights. Consumer Right is interpreted as “the right to have information about the quality, potency, quantity, purity, price, and standard of goods or services”.