should provide objective information to buyers. This implies that manufacturer and the dealer are expected to disclose all the material facts relevant and relating to the product. The package should contain the full details about the name of the product, composition, dosage, date of manufacturing, date of expiry, batch number, warnings, antidote etc. In addition, it should clarify as to the name of the manufacturer, price with or without tax.
Such information goes a long way towards saving the consumer against the possible deceit. iii) Right to choose Consumer satisfaction is the ultimate aim of modern marketing and is the philosophy of marketing concept. A wise trader or dealer or manufacturer is one who maximises his profits by maximising the consumer satisfaction. Consumer satisfaction can be increased by giving the consumer the widest choice.
The term ‘Choice’ means offering the widest range of products in quality and brand varieties at reasonable prices. In short consumers should have access to varieties of goods in terms of colour, quality, design, size etc. iv) Right to be Heard Consumers have every right to ventilate and register his/her dissatisfaction, disagreements and get the complaint heard and aired. This right is vital.
Business enterprises should lend a compassionate ear to complaints or grievances of consumers. All business enterprises should have a separate department or wing or segment for addressing consumer grievances. 12th Commerce Unit - - . .
AM v) Right to Seek Redressal This step is one step ahead of the previous right. The complaints and protests are not just to be heard: but the aggrieved party is to be granted compensation within a reasonable time period . There should be prompt settlement of complaints and claims lodged by the aggrieved customers. This will boost consumer confidence and help render justice to buyers.
There should be fair and just settlement of deserving claims in a definite timeframe. vi) Right to Consumer Education The consumer has a right to acquire knowledge and stay well-informed all through his life. He should be aware about his rights and the reliefs granted to him where a product