Concepts

Concepts What I can sell? MAKE WHAT YOU CAN SELL, BUT DO NOT TRY TO SELL WHAT YOU CAN MAKE. Shall I first create products? NO, FIRST CREATE A CUSTOMER, THEN CREATE PRODUCTS. Shall I love my products? NO, LOVE YOUR CUSTOMERS AND NOT THE PRODUCTS. Who is supreme in markets? CUSTOMER IS SUPREME OR KING. Who will shape my decisions? CUSTOMER’S PREFERENCES SHAPE YOUR DECISIONS. 12th Commerce Unit - - . . AM vii. Marketing helps to maintain economic stability and rapid development in underdeveloped or developing countries. viii. Marketing includes all activities in the creation of utilities-form, place, time and possession. ix. A reduction in the cost of marketing is a direct benefit to society. x. Marketing adds value of goods by changing their ownership and by changing their time and place of consumption.