📖 generic · CBSE Class 12th English Medium · HOME SCIENCE · Page 9grammar_exercise

Knowledge and Skills required · Part 2

Chapter 14: Corporate Communication And Public Relations · HOME SCIENCE

such a trading; both the sides must be fully prepared. Through good negotiation it is possible for both the sides to come out of a deal happy. Each of the negotiators will, if done properly, be concerned with trading concessions against each other. Good negotiator should consider all the possible variables before meeting, calculate or do estimate what each will cost, then decide Unit VI - Communication and Extension which he/she will prefer to use and which others would be prepared to use if it came to a crunch.

. Presentation Skills: These are used for communicating ideas and information to a group. A presentation carries the speaker’s personality better and allows immediate interaction between all the participants. A good presentation has: content, structure, packaging and human element.

Content contains information that people need. The information must be as much as the audience can absorb in one sitting. Structure has a logical beginning, middle, and end. It must be sequenced and paced so that the audience can understand it.

The presenter must be careful to hold the attention of the audience. Packaging refers to the treatment given to content. There is scope to use technologies like software, PPT with use of software. .

Human Element: A good presentation will be remembered because it has a person attached to it. You still need to analyse the audience’s needs and select an approach. For example, in many offices cards are sent on employee’s birthdays or special occassions. Along with the card if the superior wishes him/her personally, it always makes one feel better.

. Rapport Establishment: “Rapport is the establishment of trust and harmony in a relationship. It is the key element in the art of obtaining the support and co-operation of other people. Around % of communication is transmitted by your body language and the way that you speak (analogue communication).

Only % of the message is carried by the words (digital communication). Most of the time your analogue communication is unconscious. By developing an ability to work at both the conscious and unconscious levels of communication, you will learn

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