-குறள் 738

-குறள் COUPLET are the vital part of the business. They decide the success or otherwise of the business. However they are exploited by the sellers in many ways because, they are not aware of the products and services available. Government has also taken necessary steps to save the Consumers. It is in this context grievance redressal mechanism becomes important. This chapter is an attempt to explain grievance redressal mechanism followed in India. Mahatma Gandhi said about the Customer “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.” Under the modern philosophy of marketing, consumer is supposed to be the king and business is expected to provide maximum possible satisfaction to consumers. But in reality, consumers are often exploited. In